As spring emerges around the world, and Covid restrictions lessen, we are seeing gyms re-open and our urban centres springing back to life. What

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Editors Letter

The apparel industry has always been a playground for innovations in clothing, so as humanity went through such rapid changes and huge realisations during life in a pandemic, we noticed a few things that have happened.
Our beloved Department stores fell to the ground like dominoes, the prime ingredient became “Sustainability” and the importance of having a strong online presence grew at a rapid pace. Now, our vision at SSEAMS is evermore crucial to keep you informed.
But the most exciting part of this is the quiet bubbling of creativity growing underground and that finally sustainability has become the nucleus from which all ideas develop and brands are slowly unpicking (excuse the pun) their way to a suitable future. Some will find it difficult to adapt and some have been born into it making it normal. In theory, it’s the ‘survival of the fittest’ who will gain traction. We believe that only the revolutionaries who think differently will make it through…and SSEAMS is the platform that celebrates those brands, the ones reaching for change, giving them a place to talk about who they are and what they stand for.

Diane & Soudi


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