Munich, December 9th, 2020 – ISPO, the world’s leading platform for the international sports industry, today announced the winners of the ISPO Brandnew competition 2021. Every year the competition honors the top newcomers in international sports business.
One of the 2021 winners is Veloine – Women Cycling Apparel. The Munich-based start-up was able to convince the jury with a true innovation in cycling clothing for women: a cycling kit especially designed for pregnant cyclists.
In the first few months of pregnancy in particular, many female cyclists are still very active in road cycling and indoor cycling. After a few weeks, however, their regular cycling jerseys and shorts quickly become too tight. Oftentimes, obsolete men’s cycling clothing is then used, which does not adequately support the anatomy of the female body at all.
The Veloine Pregnancy Cycling Kit has been designed for the needs of female cyclists during pregnancy. It includes a special cycling jersey that adapts to the growing belly, and cycling shorts that cover and protect the belly accordingly. Soft fabrics with lower compression allow for more comfort than typical performance cycling wear does. The product supports female cyclists in their efforts to continue their sport during pregnancy for as long and as comfortably as possible, and thus contributes to their physical and mental well-being. Veloine’s Pregnancy Cycling Kit is the first comprehensive kit of its kind and will launch in spring 2021.
The ISPO Brandnew trophies will be awarded at ISPO Munich Online from 1-5 February 2021. Due to the Covid-19 situation, the world’s largest fair for the sports industry will take place virtually.
Veloine is a young boutique brand for women cycling apparel, blending high performance with contemporary design. Veloine was created for modern, female cyclists who are dedicated to performance, but care just as much about fashion. Designed for the specific needs of female riders, the brand provides premium quality products and aims to make cycling more female. Veloine was founded 2019 and is based in Munich, Germany.