TurboDry wins 2021 Outdoor Retailer Innovation Awards – Function category

In just 12 short months, and with a pandemic sandwiched in the middle, TurboDry® from NexTex Innovations has gone from launch to Innovation Award winner with Outdoor Retailer.

This is no mean feat with a record number of 189 submissions across outdoor and winter sports products, materials, and retail programs.

The 19 member judging panel evaluated the 189 entrants based on four criteria — Spark: concept, design, appeal; Desire: opportunity, differentiation; Function: innovation, functionality, insight; and Impact: cultural, environmental, business. 34 finalists were then selected, and then the winners for each category, and Product of the Year.

These products point us toward a brighter future, and we are looking forward to celebrating the 34 finalists throughout Winter Online.

Marisa Nicholson, Outdoor Retailer Senior Vice President & Show Director
TurboDry Concept Garments | Photo Credit : NexTex Innovations

NexTex Innovations are in good company with the likes of Decathlon, Fjällräven, Helly Hanson, Houdini Sportswear, Mammut, and Nitro Snowboards also named as finalists.

TurboDry® yarns feature a patent-pending technology that leverages the science of contact angles and capillary action to naturally transport moisture away from the skin.  SSACHS featured Turbodry during its launch and you can learn more about the science and the company here.

TurboDry Concept Garments | Photo Credit : NexTex Innovations

All those who entered this year’s Outdoor Retailer Innovation Awards are finding solutions and making the outdoors more accessible.

Marisa Nicholson, Outdoor Retailer Senior Vice President & Show Director
TurboDry Concept Garments | Photo Credit : NexTex Innovations

About Outdoor Retailer

Outdoor Retailer, the largest U.S. trade show and premier business event for the outdoor industry, brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation events. The Outdoor Retailer trade shows are the premier outdoor industry events for North America, providing platforms for critical face-to-face business initiatives, line previews, innovations, launches, networking and retailer education. Visit www.outdoorretailer.com for more information.

All finalists can be viewed in the online Innovation Gallery through the duration of Outdoor Retailer Winter Online, which runs until March 19, 2021.

Congratulations to all the winners and finalists from the SSACHS team!

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