POC are releasing a Jeremy Jones and Protect Our Winters (POW) collaboration collection which supports positive action for environmental change by contributing 10% of all proceeds directly to POW’s work.
More than a decade after he founded Protect Our Winters, Jeremy Jones, the ten-time Big Mountain Rider of the Year is more aware than ever of our need for advocacy and our collective responsibility to make our voices heard, be it through turning out to vote in elections or making changes to our lifestyle.
Seeing the effects of climate change on the mountains and communities is heartbreaking. We can all see the change that is taking place, but by coming together we can be a force for change, whether that is voting in the next election or contributing to POW’s work. POC and I have been working closely for over a decade, and with POW I am excited that we are offering even more ways to engage and support. The new Fornix and Fovea POW JJ edition has been created to inspire and express an unwavering support towards improving our environment by contributing directly to POW’s work in initiating positive change.
Jeremy Jones, Snowboarder and Protect Our Winters founder
Commenting on the collaboration, Jonas Sjogren, CEO, POC said, ‘Protection is as natural as the Earth itself. A human response, which can be as simple as holding a child’s hand or as complicated as inventing new materials and technology. Safety and protection is deeply rooted in our mission and we know, more than ever, that our planet needs our protection. It has preserved and safeguarded what we hold dear for millennia and protecting it is a challenge we must all face together, hand in hand.’
POC, a leading manufacturer of helmets, eyewear, body armor and apparel, has been awarded more than 60 international safety, design, and innovation awards. Founded in 2005 in Sweden, POC’s mission is to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’.
We all have a role to play. A new future is possible and with the visionaries like POC and Jeremy Jones we can be at the vanguard of this enlightenment, where positive actions point to an optimistic, sustainable future which we can create for all. Together we can challenge the world and make a new one.
Torrey Udall, Director of Development and Operations, POW
The new Jeremy Jones POW collection consists of the new and updated Fornix SPIN as well as the Fovea Clarity goggle. Both have been designed in collaboration with Jeremy Jones and POW with a bespoke color way and POW logo. For each Jeremy Jones POW product sold POC will contribute 10% of the proceeds to POW to support their essential work in pioneering change.
The Fornix helmet has been updated and improved as part of our Whole Helmet Concept™ to further enhance protection whether skiing or snowboarding, on the piste, in the park or the backcountry.
Very lightweight and well ventilated, the helmet features an optimised liner with an extended PC shell and aramid reinforcements to enhance structural stability and protect against penetration impacts. Designed for a seamless fit with POC goggles, the ventilation channels have also been optimised to ensure goggles do not fog up and impair vision.
Ventilation and fit is fully adjustable, giving you optimum temperature and fit control whether trekking in the backcountry or skiing on the pistes in deepest winter. The helmet also features our silicone pad technology SPIN (Shearing Pad INSide) and a fixed goggle clip provides extra security.
Great alone, better together, the Fovea Clarity goggle has been designed to have a seamless fit with POC helmets, ensuring that fit and function are optimised. The Fovea has been designed for all activities on the mountains and Clarity technology, developed together with industry leaders Carl Zeiss, further enhances the optical performance of the Fovea goggle.
Clarity lenses intensify contrast and light and the exclusive Spektris mirror coatings have been developed for different weather conditions: sunny, partly sunny and overcast, giving unparalleled vision in any weather. Combining these lenses with a goggle designed with maximal vertical and peripheral ensures that vision is never interrupted. A soft frame and triple-layer foam ensures a comfortable and secure fit on any face shape, and provides flexibility and comfort in even the coldest conditions.
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