Pangaia, would you buy it?

Pangaia is turning toxic air pollution into ink for its latest collection.  Would you buy it?

The solution-driven, environmentally tech brand Pangaia is pushing the boundaries of apparel by re-imagining the future of materials. For its latest capsule collection, the company is partnering with Graviky Labs to convert air pollution from industrial machines into screen-printing ink.  The dark pigment dubbed as one the “blackest blacks” is extracted from very fine particulate matter (PM2.5) which then undergoes a rigorous filtration process to remove all the harmful toxins. Each garment’s logo and labels are printed with water-based black ink made from carbon emissions.

Now, let’s talk about the campaign which is as exciting as the innovation itself.  The PANGAIA x AIR-INK® is celebrating African youth and creativity.  The campaign was shot in Lagos, a vibrant city where new alternative culture is emerging. The collection is co-designed with creative director Jenke Ahmed Tally who tapped legendary model Naomi Campbel and Nigerian musician Keziah Jones. 

Moving to a circular model of production and creating new bio-based materials that tread lightly on the environment is not an easy process. “We’re trying to spread the innovations in a way that helps everyone — the people making them, us, and other brands trying to reach new innovations,” Amanda Parkes, the chief innovation officer at Pangaia said to Vogue.  Optimism is in the air and it comes in the face of merging biotech science and fashion.  As Parkes says: “Science is the new luxury.”

The Pangaia x Air-Ink collection is available to purchase on the brand’s website.

Written by: Tsveti Enlow

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