Meet Matt Ben Stone, a photographer from London who works from his studio in SE1 when not working on location. His focus is on creating aspirational imagery on location and executing technical studio setups.
Matt has recently worked on brand campaigns for sporting apparel and technology. He recently was awarded in the Creative Review Photography Annual for photographing a world record which took him across the world.
Outside of photography, Matt has a passion for sports. He loves to create authentic moments with sporting talent through graphic imagery. Matt splits his time between working in the studio, on look-books, or still-life and location projects.
We caught up with Matt to find out a bit more about where it all began for him..
I moved to London a few years back when my network started to expand. I realised that London was the best place for me to live as a commercial freelance Sports Photographer, as it’s where I was receiving most of my commissions for brand and agency based work. This means that I am on hand to pop in for a meeting (now video call) with Art Directors and Producers or start pre-production with other members of the crew and collaborate with other departments.
It always feels so amazing when a commission comes in that feels specific to you. These are special moments, and they are commissions filled with pattern, diligence and respect – just like sport and that’s why I do it.”
Matt approaches his work with a set of rules that gives his projects a clean and graphic nature when finished. Matt strives for eccentric crops and visual space to allow objects within the frame to breathe and the eye to be drawn through the image. This can be informed by negative space (blank areas) that allows you to isolate the subject in terms of framing or the use of tension points in the composition.
“The days shooting are always unique and the work is always extremely gratifying.”
Matt is a keen cyclist and his passion for two wheels evolved into his career over time. His sportsmanship gives him an understanding and appreciation of the journey athletes go through. He is grateful when athletes allow him to explore the subject further, aiming to always bring something to the table that no one else will capture.
“Sports photography isn’t just about freezing action is about illustrating emotion.”
Matt will usually be shooting the more considered, crafted imagery when you think of sports photography. The kind where you are really thinking about selling the lifestyle, the aspirations and the emotions that derive from a particular product.
He says that working closely with editors and art directors has really allowed him to demonstrate new ideas and build more connections within the world of sport and photography.
“I have been thinking about my creative process a lot lately, as I’m expanding more into moving image. I have been collaborating with camera ops, graders and editors. So I have been self-examining my style and trying to define it so when working with others I get to explain what I’m trying to achieve and how I want to produce my work.”
Check out Matt’s work on Instagram @mattbenstone or www.mattbenstone.com
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