Learning new skills

By Andrew Dudgeon for SSEAMS

With over 15 years experience working brand side as an apparel designer, clearly conveying messaging and the ability to tell unique story’s has always been a vital part of the role.  Illustration proved an easily adaptable way to visualise concepts, create relatable narratives and generate excitement around ideas, projects and product.  Add to that the fact that so many people love visuals and eventually it became a key part of my designers tool kit.

Illustration credit: Andrew Dudgeon, @ard_draw
Illustration credit: Andrew Dudgeon, @ard_draw

The more that I used the medium, first through traditional pen and paper and then freehand digital hand drawing, the more my work gained attention via an expanding social media following (@ard_draw).  The result was a stream of commissions, a growing international client base and the opportunity to work with some of the industries best lifestyle, sports and fashion brands including Aimé Leon Dore, New Balance Football, Beams Golf X Radda (collaboration) and Hypebeast on t-shirt graphics, social media assets, lookbook illustrations and article features.  

Illustration credit: Andrew Dudgeon, @ard_draw
Illustration credit: Andrew Dudgeon, @ard_draw


Andrew is an award winning apparel designer and freehand digital illustrator with an immersive, progressive and process driven approach to design, storytelling and illustration. He has over 15 years experience working on extreme conditions technical apparel through to elite performance wear, to lifestyle/sportswear crossover products.

All new projects are bespoke.  From early discussions around the project goal, through regular progress updates, sharing development stages and the delivery of the finished illustration (including any accompanying process videos), each artwork is a partnership that merges the clients unique identity with my distinct style to tell the story of the brand.

Follow @ard_draw on instagram

Contact: andrew@sseams.co

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