LACOSTE CREATES A UNIQUE COLOR DEDICATED TO THE EVERGLADES WITH PANTONE

FOREVERGREEN by Lacoste is a yellow infused vibrant grassy green shade created in tribute to the lush green surroundings found in The Everglades, the largest remaining subtropical wilderness reserve on the North American continent.

FOREVERGREEN By Lacoste

For LACOSTE, Life is a Beautiful Sport! Since the very first polo was introduced by tennis player René Lacoste and André Gillier in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world through their unique and original lifestyle collections for women, men and children.

Nicknamed the crocodile by an American journalist who thought Rene Lacoste displayed the determination of a crocodile on the tennis court, the crocodile over the heart makes Lacoste the first brand to display a visible logo on an article of clothing. Today this iconic symbol is not only representative of the tenacity of the crocodile, but also the tenacity of the LACOSTE brand approach to the protection of the eco-system in which the crocodile lives. A key predator at the top of the food chain, crocodiles play a vitally important role in maintaining the balance within the complex web of life in wetland environments.

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Image credit: Lacoste

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