In conversation with REJEAN DENIM

Having moved countries several times over, my move back to Scotland has led me to meet truly inspiring people. A google search for ‘denim, made in Scotland’ led me to Siobhan McKenna, founder and Creative Director of ReJean Denim.

Denim is a little ‘square peg in a round hole’ for Scotland which is why ReJean Denim is such a refreshing addition to the Scottish textile mix. Glasgow born Siobhan studied Fashion at Manchester Metropolitan and headed to London working for Levi’s as a Tailor. It was there she met the ‘Denim heads’. The folks who valued their clothes, nurtured their care and did everything possible to repair their garment before thinking about replacing it. Moving on from there to work at Rokit, the vintage clothing business, Siobhan worked in the design department, re-designing and re-making pre-worn denim into new garments. The idea of repurposing garments stuck with her.

By 2018, now back in Glasgow, she bought a kilo of denim and got to work. 

“For me there is no such thing as unwanted jeans. I take unloved denim apart and make it loved once more by re-fashioning it into new and highly covetable jackets.”

Siobhan McKenna

ReJean Denim was born out of a desire to repurpose much loved denim and help the fight against unwanted garments ending up in landfill. From custom made jackets to a repair service and mending club, the brand’s aim is to help keep existing products alive and reinvented to be loved once more. 

Amen to that!

By Diane Richardson

Model: Jay Republo @kollab_unmastered 

Photographer & photo credit: Aga Urbanska @agaurbanska

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