As spring emerges around the world, and Covid restrictions lessen, we are seeing gyms re-open and our urban centres springing back to life. What does this mean for the clothing we wear, how it needs to perform and how we want to look and feel?
Activewear goes beyond the gym
An emerging trend sees the evolution of lifestyle clothing. The formal apparel category has seen an acceleration in its demise due to our new work from home culture. What started as the blurring of the formal, high performance sportswear and casual categories several years back, is now a full blown collision of these worlds. The parameters of cool, luxury, style, comfort and performance are all fused together. These new garments also aid in boosting self-confidence, by providing the shapes, needs and desires of the wearer.
The fabrics required to take you from street to studio and back to street again, have to deliver so much more than traditional raw materials had to. As your environment and activity level change throughout the day, the fabrics need to be able to handle everything that is thrown at them, with no compromises on style, comfort or fit.
This emerging trend is fully reflected in the collections from the most innovative apparel brands and Sensitive® Fabrics, certified with cutting-edge LYCRA® SPORT technology, provides the perfect solution.
Too cool not to wear outside the studio
The Free up the Vibes concept garment collection made from Sensitive® Fabrics with LYCRA® SPORT technology, not only maximise a cool futurist style, but offer enhanced well-being and self-confidence.
Style innovation and advanced technological research, combine in futurist styles without having to compromise looks or performance.
Designed to satisfy the demands of high-specification sportswear, Sensitive® Fabrics with LYCRA® SPORT technology are a unique source of creative inspiration for contemporary luxury activewear.
The innovative Sensitive® Fabrics system is a Eurojersey patent. Made in Italy, with an exclusive textile construction that includes a high percentage of LYCRA® premium fibre, Sensitive® Fabrics offer a unique fabric range that comes in a variety of weights, prints and finishes.
Highly breathable and lightweight Sensitive® Fabrics with LYCRA® SPORT certification are tested to provide cutting edge benefits for the wearer – extreme comfort, exceptional fit, targeted support and total freedom of movement.
LYCRA® SPORT certification – known and valued by activewear brands throughout the world – is based on a unique scientific method of measuring fabric performance and accurately defining its performance features. The PCETM system is based on a combination of Comfort, Power and Energy patented indexes. This valuable technology tool provides designers and developers with quantitative data to make their choices when selecting fabrics, so creating the most innovative styles.
From those “sweaty moments” to energy-fueled everyday activities, the collection provides the most advanced performance for sport combined with street appeal.
With its high-definition prints and unique taping by Framis Italy, the Free up the Vibes collection certainly creates a look that both encompasses this new emerging category and leaves its mark!
EUROJERSEY – Founded in 1960, EUROJERSEY Spa epitomises the style and creativity of the Made in Italy cachet in the warp-knit fabrics’ industry, as interpreted by Sensitive® Fabrics, chosen by leading manufacturers of sportswear, apparel, lingerie and swimwear. The Company occupies a leading position on the international textile market thanks to an avant-garde plant designed by acclaimed architect Antonio Citterio which provides a unique example of efficiency and productivity. A surface area of 40,000 square metres, a team of 200 people and a single plant whose manufacturing cycle is entirely vertical, comprising knitting, dyeing, finishing and printing operations. EUROJERSEY has an annual manufacturing capacity of 11 million metres of fabric.
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