Fjällräven announces the launch of Kånken Me

Many years have passed since Kånken was first created for Swedish schoolchildren in 1978. Kånken has become a household name all over the world, worn by people of all ages, from all walks of life. Yet it has remained basically the same. The bag’s timeless design has never fallen out of fashion. Stubbornly refusing to conform to fleeting trends and styles, holding steadfast to its timeless design, longstanding durability and simple functionality.

Today Kånken is available in more colours, sizes and models than ever and is famous for its ability to become a much loved and personal companion in people’s daily lives. Its large community of wearers are using it to carry everything from grand future plans to ordinary lunch boxes and are impressively personalizing their Kånkens with stickers, pins, patches and even embroideries – photographing it, drawing it and sharing their ingenuity with the world.


One Kånken – over 100.000 billion combinations

With Kånken Me Fjällräven is launching a new platform to offer Kånken fans the opportunity to be creative and personalize their very own Kånken even more, to reflect their colourful personality, match it with their favourite jacket, or just improvise. With 14 colour choices and 15 customizable parts the online configurator offers over 100.000 billion of possible combinations making it almost impossible to meet someone else with the same Kånken. Creativity is personal and Kånken Me will be as unique as its new owner. With a shareable link Kånken Me can even be co-created with friends.

Launching on 18 October 2021 the platform will start with a limited drop of 1.000 Kånken per week (500 Europe/ 500 North America) with new drops of Kånken Me waiting to be customized every week. 

“With Kånken Me we want to celebrate the global community with all its creativity using Kånken as a canvas for self-expression”, says Henrik Andersson, Global Creative Director at Fjällräven. “The configurator offers a vast multitude of combinations, enabling each user to create their own unique expression… all in an easy and playful way.”

After creating and submitting the design through the configurator Fjällräven will custom made every Kånken Me masterpiece and ship it to its new owner within 3 to 4 weeks. 


SHOP THE LINE // fjallraven

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