Pure London is the UK’s leading fashion trade show. Held twice a year at the iconic Olympia London, Pure London is the perfect platform for emerging brands and leading labels alike to connect with the buyers and retailers that are most important to them.

Leading the way for each fashion-buying season, Pure London is the trade show destination for retailers looking to expand their product offering, discover their next bestseller and stay one step ahead of the game.

No other UK show offers sourcing and brands together, making Pure London and Pure Origin the only event to cater to all your fashion buying needs under one central London roof.
Get ready to discover the Festival of Fashion. It’s where the UK meets the rest of the World.

Visit purelondon.com