Performance, athleisure and technical sportswear brands are continually looking for ways to innovate and differentiate, while consumers are looking for apparel innovations that can help them perform better. One fast-growing innovator is Celliant® a proprietary formula of natural minerals embedded in fiber that captures and converts body heat into infrared energy, providing a cascade of proven wellness, performance and recovery benefits.
10 clinical trials and 7 published studies to date, focused on researching the primary wellness benefits of Celliant responsive textiles. Benefits are increased local circulation, improved cellular oxygenation and better temperature regulation, resulting in stronger performance, faster recovery, and better sleep. The FDA has determined that Celliant products are medical devices, as defined in section 201(h) of the Federal Food, Drug, and Cosmetic Act, and are general wellness products.
There are also two main fabric benefits: quick-drying and odor inhibiting. Mechanical testing has shown Celliant dries 30% faster than traditional fabrics because infrared helps dissipate water and transform it into vapor. This reduces odor by inhibiting bacterial growth as a result of the reduced moisture in the fabric.
The first in-fiber sustainable viscose infrared (IR) solution, Celliant Viscose is extremely versatile, blending beautifully with cotton, micromodal, lyocell, wool varieties (including cashmere) and other fibers. It also has many applications across industries as it is ideal for performance wear, luxury loungewear, casual wear and bedding.
This revolutionary fiber continues a business model that puts wellness for people and the earth first. Celliant Viscose is certified by FSC® or PEFC™, which guarantees the origin in sustainably managed plantations. In addition, our partner Kelheim Fibres was awarded a green shirt in Canopy’s 2020 Hot Button Ranking. This indicates a leadership role in raw material sourcing. Furthermore, Celliant Viscose provides all the benefits of being a viscose fiber — lightweight, soft, highly breathable, excellent moisture management — as well as fiber enhancements from Celliant infrared technology, such as odor inhibiting and quick drying.
Celliant Viscose will be officially debuting at ISPO Textrends Munich 2021, where it has been chosen as a Finalist in the Fibers and Insulations category for the ISPO Awards 2021.
Let’s now take a deeper dive into brands that are using Celliant to power their products.
Under Armour has two collections that feature Celliant and are integral to Under Armour’s 360-degrees of training support. UA RUSH is a performance collection designed to make you better while training with Celliant’s benefits of increased strength, stamina and speed.
UA Recover is a post-training system that uses Celliant technology to help athletes come back to training quicker and with better muscle recovery. The collections are used by UA athletes like Steph Curry, D.K. Metcalf, Kelley O’Hara, Anthony Joshua and Georgia Ellenwood to gain every advantage in their training.
Lunya, a luxury athleisure brand, uses Celliant to power its Restore Pima collection. Celliant helps the collection become even more comfortable by helping regulate body temperature, while the recovery effects help the body recharge and be ready for the next day.
Salewa, an outdoor technical performance brand, has infused wool with Celliant creating the TirolWool® Celliant collection. Combining the old-world ‘technology’ of sheep’s wool with the modern technology of Celliant, creates the perfect outdoor apparel that is warm, breathable and boosts performance levels.
Celliant is continually innovating to not only improve and diversify its technology, but also to continue a business model that puts wellness for people and for the earth, first.
Hologenix, headquartered in Pacific Palisades, California, is a materials science innovation company producing products that energize all aspects of life. Its flagship product, Celliant®, is an infrared responsive textile that provides a myriad of wellness benefits and is an ingredient in world-class brands across multiple industries.
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