20+ years of experience in leading cross-functional teams to create fashion-forward, innovative products. Expertise in Denim and casual lifestyle apparel design. Matthew is known for his awareness of market movements and global trends not only from consumer perspective but also from the industry side. A creative story teller with experience of building product directions from the four pillars; True inspiration, Archival research, Market awareness, and Technology.

Strong track record of discovering the essence of the brand and creating beautifully crafted narrative to set the foundation for any collection design.

Previous experience; CK Jeans, Timberland, Dockers, Original Penguin